Who Owns the Bertolli Brand? A Deep Dive into the Ownership and Global Reach of an Iconic Italian Food Company

Who Owns the Bertolli Brand? The Fascinating Journey of an Italian Culinary Icon

It’s a familiar sight on grocery store shelves, a brand synonymous with authentic Italian flavors, from rich olive oils to robust pasta sauces. For many home cooks, the Bertolli brand is a staple, a trusted name that evokes images of sun-drenched Italian kitchens and generations of culinary tradition. But as I stand in my local supermarket, staring at the rows of Bertolli products, a question naturally pops into my mind: Who owns the Bertolli brand? It’s a question that, upon closer inspection, reveals a complex and fascinating corporate journey, far removed from the simple, rustic imagery the brand so effectively cultivates. The answer isn’t as straightforward as you might initially assume, and understanding it offers a unique perspective on globalization, brand management, and the enduring appeal of Italian culinary heritage.

To get straight to the point, the Bertolli brand today is primarily owned and managed by **Mizkan Group**, a Japanese multinational company, for its olive oil and vinegar products. However, the story is a bit more nuanced, as the pasta sauce division was acquired by Campbell Soup Company. This dual ownership is a critical detail that often causes confusion. It’s not a single entity holding the reins of the entire Bertolli empire as it once was. This fragmentation is a testament to how global brands evolve, are divested, and find new stewardship in different markets and product categories. My own journey with Bertolli products began years ago with their olive oil. I remember seeking out what I perceived as an authentic Italian option, and Bertolli fit that bill perfectly. Later, I discovered their pasta sauces and found them to be convenient and flavorful. It wasn’t until I started delving into food industry news that I realized these seemingly unified products had different corporate parents.

This article aims to unravel the intricate ownership structure of the Bertolli brand, tracing its origins, exploring its historical trajectory, and detailing its present-day custodianship. We’ll delve into the strategic decisions that led to its current state, examining the implications for consumers and the brand’s legacy. It’s a narrative that speaks volumes about the business of food, the power of branding, and the way heritage can be both preserved and transformed in the modern global marketplace.

The Genesis of Bertolli: From Livorno to the World

To truly understand who owns the Bertolli brand today, we must first rewind the clock and appreciate its humble beginnings. The Bertolli story begins in 1865 in Livorno, Italy, a bustling port city on the Tuscan coast. Francesco Bertolli and his wife, Caterina, opened a small grocery shop. Their vision was simple yet profound: to bring the authentic flavors of Tuscany to the people of Livorno and beyond. The initial focus was on local delicacies, including olive oil, wine, and pasta. It was this dedication to quality and tradition that laid the foundation for what would become a globally recognized brand.

Francesco and Caterina’s success wasn’t just about selling products; it was about selling a taste of home, an experience of Italian culinary artistry. Their shop quickly gained a reputation for its fresh, high-quality ingredients. As their business grew, so did their ambition. They began to expand their offerings, always with an eye on maintaining the integrity of their sourcing and production. The early days were characterized by a hands-on approach, with the family deeply involved in every aspect of the business, from selecting the finest olives to ensuring the perfect blend of ingredients for their sauces.

The post-World War II era saw a significant shift in the brand’s trajectory. Under the leadership of the Bertolli family, the company began to look beyond Italian borders. The burgeoning demand for Italian cuisine worldwide presented a golden opportunity. Bertolli started exporting its products, and the distinctive blue and white labels began to appear in markets across Europe and, eventually, the United States. This international expansion was carefully managed, with an emphasis on maintaining the authenticity and quality that had defined the brand from its inception. The image of the Bertolli family, often depicted in their advertising, further solidified the brand’s connection to its Italian roots. This was a masterstroke in branding, creating an emotional connection with consumers that transcended mere product consumption.

It’s important to note that for many decades, the Bertolli brand was a unified entity, with the Bertolli family holding significant ownership and influence. This period of familial stewardship was crucial in building the brand’s reputation and establishing its core values. The brand’s association with Italy was not just a marketing strategy; it was a lived reality, deeply embedded in the company’s culture and operational ethos. My own grandparents, who emigrated from Italy, often spoke of Bertolli products as a taste of their homeland, a connection to the traditions they had left behind. This kind of sentimentality, built over generations, is an invaluable asset for any brand, and Bertolli certainly benefited from it immensely.

The Rise of Unilever and the Seeds of Change

The landscape of global food and beverage companies underwent dramatic transformations in the latter half of the 20th century, marked by mergers, acquisitions, and strategic realignments. It was within this dynamic environment that the Bertolli brand, then a significant player in the European food market, caught the attention of major multinational corporations. The first major shift in ownership came in 1960 when the Dutch conglomerate Unilever acquired a majority stake in the Bertolli company. This acquisition marked a pivotal moment, ushering in a new era of global expansion and integration into a much larger corporate structure.

Under Unilever’s stewardship, Bertolli’s reach undoubtedly expanded. Unilever, with its vast distribution networks and marketing expertise, was able to introduce Bertolli products to an even wider international audience. The brand benefited from Unilever’s resources, allowing for increased production, more sophisticated marketing campaigns, and broader availability. Olive oil, in particular, saw a significant surge in popularity globally, and Bertolli was well-positioned to capitalize on this trend. The brand’s association with healthy Mediterranean eating resonated with consumers worldwide, and Unilever effectively leveraged this appeal.

However, as with many large-scale acquisitions, there were also implications for the brand’s identity and operational control. While Unilever invested in Bertolli, it also began to integrate it into its broader portfolio, which included a wide array of food and consumer products. This meant that strategic decisions regarding Bertolli were made within the larger context of Unilever’s global business objectives. The family-driven, deeply Italian ethos, while still present in the brand’s imagery, began to operate within a more corporate framework. This is a common tension in the world of branding: how to scale a beloved, tradition-rich brand without diluting its core essence.

My personal experience during this period was one of continued appreciation for Bertolli products. I remember seeing more Bertolli olive oil in supermarkets and encountering advertisements that, while perhaps more polished, still retained a sense of Italian authenticity. I didn’t actively think about who owned the brand then; I just trusted the quality. It was only later, when I started noticing different Bertolli products being advertised by different companies, that I began to question the unified ownership I had assumed.

The period under Unilever was a significant chapter. It transformed Bertolli from a primarily European brand into a truly global one. This expansion, however, also laid the groundwork for future divestitures and a fragmentation of ownership that we see today. The corporate world is ever-changing, and what might seem like a permanent acquisition can often be a stepping stone to further strategic moves. Unilever’s ownership was a period of growth and global reach, but it also represented the beginning of Bertolli’s journey from a singular Italian family enterprise to a brand managed by diverse international entities.

The Divergence: Campbell Soup Company Acquires Pasta Sauces

The early 21st century brought about significant restructuring within the global food industry. Major corporations began to re-evaluate their portfolios, divesting brands that no longer fit their core strategic objectives while acquiring others that offered new growth opportunities. It was in this climate of corporate reshaping that a pivotal moment occurred for the Bertolli brand, leading to the current dual ownership structure we observe today. In 2004, the American food giant, Campbell Soup Company, made a significant move by acquiring the Bertolli pasta sauce business. This acquisition was part of Campbell’s broader strategy to expand its offerings in the sauces and gravies market and to tap into the growing consumer demand for convenient, flavorful meal solutions.

For consumers who, like me, had grown accustomed to seeing Bertolli pasta sauces alongside their olive oils, this acquisition marked a subtle but important shift. While the core identity of the Bertolli brand in pasta sauces was intended to be preserved, its operational management and strategic direction now fell under the purview of Campbell Soup Company. Campbell’s reputation for managing established brands with broad consumer appeal meant that the Bertolli pasta sauce line would likely benefit from enhanced distribution, marketing investment, and product innovation within the North American market and potentially beyond, under Campbell’s global reach.

This move by Campbell was a strategic one. The pasta sauce market is a highly competitive segment, and acquiring a brand with the established heritage and consumer recognition of Bertolli offered a significant advantage. Campbell aimed to leverage Bertolli’s strong brand equity, which was already associated with authentic Italian flavors, to further solidify its position in this category. The company invested in expanding the product range, introducing new flavors, and ensuring widespread availability in supermarkets across the United States and other key markets.

The impact on the Bertolli pasta sauce brand was noticeable. Consumers continued to see the familiar Bertolli name, but the marketing and product development were now driven by Campbell. This integration meant that Bertolli pasta sauces were often featured in Campbell’s promotional activities and marketing campaigns, alongside other Campbell brands. My personal experience with Bertolli pasta sauces remained positive. I continued to purchase them for their convenience and the taste profile I had come to expect. The change in ownership, for me as a consumer, was largely invisible at the product level, though I was aware that Campbell was the entity behind it through advertising and in-store promotions.

This acquisition by Campbell Soup Company is a key piece in understanding who owns the Bertolli brand today. It established a significant division within the brand’s ownership, separating the pasta sauce business from other Bertolli product lines. This separation is crucial because it explains why you might see Bertolli products managed by different corporate entities. It’s a prime example of how a single brand name can be strategically divided and managed by different companies, each focusing on specific product categories and market segments. The legacy of Bertolli, therefore, continues to evolve, with different custodians nurturing different facets of its culinary heritage.

Mizkan Group: The Custodians of Bertolli Olive Oil and Vinegars

While Campbell Soup Company secured the pasta sauce division, another significant part of the Bertolli legacy found a new home with a company that, at first glance, might seem a world away from the rolling hills of Tuscany. In 2014, the Japanese multinational, Mizkan Group, acquired the Bertolli olive oil and vinegar business from Unilever. This acquisition marked a major shift in the ownership of these iconic products and brought them under the umbrella of a company with a long and distinguished history in food production, albeit with a focus on different culinary traditions.

Mizkan Group, headquartered in Japan, is a global leader in vinegars, soy sauces, and other food seasonings. Their acquisition of Bertolli olive oil and vinegars was a strategic move to expand their international presence and diversify their product portfolio, particularly in the Western markets where olive oil and balsamic vinegars are staple ingredients. Mizkan saw immense value in the Bertolli brand’s established reputation for quality and authenticity, recognizing its strong connection with consumers seeking premium Italian ingredients.

Under Mizkan’s ownership, the Bertolli olive oil and vinegar products have continued to be produced and marketed with an emphasis on their Italian heritage. Mizkan has invested in maintaining the quality of the ingredients, the authenticity of the flavors, and the integrity of the brand’s image. This often involves working with established suppliers in Italy and adhering to traditional production methods. The goal, from Mizkan’s perspective, is to leverage the strong brand equity of Bertolli while integrating it into their global operational framework and distribution channels. This means that while the company is Japanese, the product itself remains deeply rooted in Italian culinary tradition, a testament to successful brand management across cultural divides.

From a consumer standpoint, this acquisition by Mizkan Group meant that the Bertolli olive oils and vinegars you find on the shelf are now managed by a different corporate entity than the pasta sauces. This is the primary reason for the brand’s dual ownership. Mizkan has focused on reinforcing Bertolli’s position as a leading premium brand in the olive oil and vinegar category. They have likely undertaken marketing initiatives and product development efforts aimed at appealing to a sophisticated consumer base that values quality, health benefits, and authentic taste experiences. My own experience with Bertolli olive oil has consistently been one of satisfaction, and knowing it’s now part of Mizkan’s carefully curated portfolio adds another layer to that appreciation. It speaks to Mizkan’s ability to understand and nurture a brand that, at its heart, is quintessentially Italian.

The acquisition by Mizkan is a critical piece of the puzzle in answering “Who owns the Bertolli brand?” It highlights how global brands can be strategically acquired and managed by companies from diverse geographical and cultural backgrounds, all while striving to maintain the essence that made them beloved in the first place. Mizkan’s stewardship of Bertolli olive oils and vinegars ensures that this important segment of the brand continues to thrive on the global stage.

Understanding the Dual Ownership: A Consumer’s Perspective

The most significant takeaway from this exploration of Bertolli’s ownership is the realization that there isn’t a single entity that owns the entire Bertolli brand as a unified whole. Instead, the brand has been strategically divided, with different companies holding the rights and responsibilities for distinct product categories. This dual ownership is a crucial detail for consumers to understand, as it explains why you might see different companies associated with the Bertolli name on different products.

On one hand, you have Campbell Soup Company, which owns and manages the Bertolli pasta sauce line. When you pick up a jar of Bertolli tomato basil sauce or Alfredo sauce, you’re interacting with a product that falls under Campbell’s vast portfolio. Campbell’s expertise lies in managing consumer packaged goods, particularly within the North American market, and they have focused on ensuring Bertolli pasta sauces remain a popular and accessible choice for home cooks. Their efforts are geared towards maintaining the brand’s reputation for convenient, flavorful Italian-inspired meal solutions.

On the other hand, you have Mizkan Group, a Japanese multinational, which owns the Bertolli brand for olive oils and vinegars. This means that when you reach for a bottle of Bertolli extra virgin olive oil or a balsamic vinegar, you are engaging with a product managed by Mizkan. Mizkan’s focus is on premium ingredients and the global market for Mediterranean staples. They have committed to upholding the quality and authenticity associated with Bertolli’s olive oil and vinegar heritage, drawing on their own extensive experience in producing high-quality food ingredients. I find this distinction particularly interesting. It means that the quality and specific product characteristics of a Bertolli olive oil might be influenced by different R&D and sourcing strategies than those of a Bertolli pasta sauce. Both are aimed at consumer satisfaction, but the underlying corporate drivers are distinct.

This division isn’t necessarily a negative thing for consumers. In fact, it can be seen as a positive development. By separating these product lines, each owner can dedicate specialized resources and expertise to their respective categories. Campbell can focus on optimizing pasta sauce production, distribution, and innovation within its established channels, while Mizkan can concentrate on sourcing the finest olives and vinegars and reaching consumers who prioritize these premium ingredients. It’s a form of specialization that can lead to better products within each category.

However, it does mean that consumers need to be aware of this nuance. If you’re a loyal Bertolli fan, you might be interacting with two different corporate giants without realizing it. This doesn’t diminish the quality of either product line, but it does add a layer of complexity to the brand’s identity. From my perspective, it highlights the dynamic nature of the global food industry and the strategic decisions that shape the brands we encounter daily. The Bertolli brand, in its current form, is a testament to how heritage can be both preserved and strategically leveraged across different ownership structures.

The Enduring Appeal of the Bertolli Brand

Despite the complex ownership structure, the Bertolli brand continues to resonate with consumers worldwide. What is it about this name, originating from a small grocery shop in Livorno, that maintains such a powerful grip on our culinary consciousness? The answer lies in a potent combination of factors: authenticity, quality, heritage, and effective branding, which have been skillfully navigated by its different owners.

One of the most significant contributors to Bertolli’s enduring appeal is its perceived authenticity. The brand has consistently leveraged its Italian origins, creating an image of traditional culinary expertise. Whether it’s the rich, sun-ripened tomatoes in their pasta sauces or the pure, robust flavor of their olive oils, consumers associate Bertolli with genuine Italian taste. This association is not just marketing; it’s built on a foundation of genuine Italian recipes and sourcing practices, even as ownership has changed hands.

Quality is another cornerstone. Bertolli products are generally perceived as being of high quality, offering a premium experience at an accessible price point. For olive oils, this means a focus on specific varietals, regions, and pressing methods. For pasta sauces, it translates to carefully selected ingredients and well-balanced flavor profiles. Consumers trust the Bertolli name to deliver consistent quality, making it a reliable choice for everyday cooking and special occasions alike.

The heritage of the brand, stretching back to the Bertolli family’s vision in 1865, provides a rich narrative that consumers connect with. This story of a family business dedicated to Italian culinary excellence creates an emotional bond. Even though the brand is now owned by different corporations, the historical narrative is carefully maintained and communicated, serving as a powerful reminder of its roots. This legacy offers a sense of continuity and tradition in an ever-changing food landscape.

Furthermore, both Campbell Soup Company and Mizkan Group have understood the importance of brand management. They have invested in marketing and advertising that reinforces the Bertolli brand’s core values. While their approaches might differ based on their respective product categories and target markets, the overarching message remains consistent: Bertolli represents Italian culinary tradition and quality. For instance, the visual cues on the packaging – the iconic Bertolli crest, the colors, and the imagery – all work in concert to evoke the desired brand perception, regardless of who owns the label.

My own perspective is that this enduring appeal is a testament to the strength of the original brand concept. The Bertolli name became synonymous with quality Italian food. The current owners have, in their respective domains, demonstrated an ability to maintain and, in some cases, even enhance that perception. It’s a delicate balance, of course. The challenge for any multinational corporation managing a heritage brand is to innovate and expand without alienating the core consumer base that values its tradition. Bertolli, it seems, has managed this balancing act with considerable success, ensuring that its name continues to be a symbol of Italian culinary delight for generations to come.

The Global Footprint of Bertolli Products

The Bertolli brand’s journey from a local Italian shop to a global phenomenon is a testament to its widespread appeal and the strategic efforts of its various owners. Today, Bertolli products, encompassing both olive oils/vinegars and pasta sauces, can be found in numerous countries across continents, serving a diverse international clientele.

Bertolli Olive Oils and Vinegars (Mizkan Group)

Under Mizkan Group’s ownership, the Bertolli line of olive oils and vinegars has solidified its presence in key global markets. These products are particularly popular in:

• North America: The United States and Canada are significant markets where Bertolli olive oils and balsamic vinegars are widely distributed and recognized for their quality.
• Europe: While Bertolli originated in Italy, its olive oils and vinegars continue to be popular across Europe, from the United Kingdom to Germany and beyond. Mizkan works to maintain its strong standing in these traditional markets.
• Asia: As Mizkan Group is a Japanese company, it has naturally leveraged its expertise to expand Bertolli’s reach within Asia, introducing premium Italian olive oils and vinegars to markets like Japan, South Korea, and other parts of Southeast Asia.
• Australia and New Zealand: These regions also see a strong presence of Bertolli olive oils and vinegars, catering to a growing demand for Mediterranean ingredients.
• Other International Markets: Bertolli products are also available in various other countries in South America, the Middle East, and Africa, reflecting their universal appeal.

Mizkan’s strategy often involves emphasizing the health benefits, versatility, and authentic Italian origin of these products. They utilize global supply chains and distribution networks to ensure these premium ingredients reach consumers worldwide.

Bertolli Pasta Sauces (Campbell Soup Company)

Campbell Soup Company primarily focuses on the Bertolli pasta sauce business within specific regions, with a particularly strong emphasis on:

• North America: The United States and Canada are the primary markets for Bertolli pasta sauces. Campbell’s extensive distribution network ensures these sauces are readily available in most major supermarkets.
• Europe: While Campbell’s core focus is North America, Bertolli pasta sauces may have a presence in select European markets, often through strategic partnerships or specific distribution channels managed by Campbell or its affiliates.
• Other Markets: The availability of Bertolli pasta sauces outside of North America can be more limited and may vary significantly depending on Campbell’s global strategic decisions and local market conditions.

Campbell’s approach to the Bertolli pasta sauce brand is centered on convenience, flavor, and family meal solutions. Their marketing efforts often highlight the ease with which consumers can create delicious Italian-inspired meals at home using their products.

The global footprint of Bertolli is a fascinating case study in brand extension and management. It demonstrates how a brand name can be adapted and successfully deployed across different product categories by distinct corporate entities, each leveraging their strengths to reach specific consumer segments and geographical regions. The enduring image of Italian culinary tradition continues to be a unifying factor, making Bertolli a recognizable and trusted name across the globe, regardless of who is at the helm of its different product divisions.

Frequently Asked Questions About Bertolli Brand Ownership

Who is the current owner of the Bertolli brand?

The ownership of the Bertolli brand is divided. Mizkan Group, a Japanese multinational, owns the Bertolli brand for olive oils and vinegars. Campbell Soup Company, an American food company, owns the Bertolli brand for pasta sauces. Therefore, there isn’t a single owner for the entire Bertolli brand today; its different product categories are managed by different global corporations.

This dual ownership structure arose from strategic acquisitions. In 2004, Campbell Soup Company acquired the Bertolli pasta sauce business from Unilever. Subsequently, in 2014, Mizkan Group purchased the Bertolli olive oil and vinegar business, also from Unilever. This division allows each company to focus its resources and expertise on its specific product lines, leveraging the established heritage and consumer trust associated with the Bertolli name in their respective markets.

How did the Bertolli brand become so globally recognized?

The Bertolli brand’s global recognition is a result of a long history of strategic development, consistent quality, and effective marketing. It began in 1865 in Livorno, Italy, as a family-run grocery shop founded by Francesco and Caterina Bertolli. Their commitment to authentic Italian flavors and high-quality ingredients quickly established a strong local reputation.

The brand’s international expansion gained significant momentum under Unilever’s ownership starting in 1960. Unilever’s vast global distribution networks and marketing expertise allowed Bertolli products, particularly olive oil, to reach consumers worldwide. The increasing global interest in Mediterranean cuisine and healthy eating further propelled Bertolli’s popularity. The brand’s association with Italian authenticity, quality, and heritage, often reinforced through imagery and storytelling, created a strong emotional connection with consumers across different cultures.

Did the Bertolli family sell the brand?

Yes, the Bertolli family eventually sold the brand. While the Bertolli family was instrumental in building the brand for many decades, passing it down through generations, major shifts in ownership occurred over time. The family’s direct involvement in the company’s management and ownership gradually decreased as the business grew and attracted interest from larger corporations.

The first significant sale involved Unilever acquiring a majority stake in 1960, marking the beginning of its transition away from solely family ownership. Further divestitures, including the sale of the pasta sauce division to Campbell Soup Company in 2004 and the olive oil and vinegar business to Mizkan Group in 2014, meant that the Bertolli family no longer holds direct ownership of the brand’s major product lines.

What is the difference between Bertolli pasta sauce and Bertolli olive oil?

The primary difference between Bertolli pasta sauce and Bertolli olive oil lies in their ownership and the corporate strategies behind them. Bertolli pasta sauces are owned and managed by Campbell Soup Company. Campbell focuses on providing convenient, flavorful meal solutions for families, particularly in North America. Their marketing and product development for pasta sauces are geared towards this segment, emphasizing ease of use and taste.

Conversely, Bertolli olive oils and vinegars are owned and managed by Mizkan Group. Mizkan is a Japanese multinational with a strong heritage in food ingredients like vinegars and soy sauces. Their approach to Bertolli olive oils and vinegars emphasizes premium quality, authenticity, and the health benefits associated with Mediterranean ingredients. They leverage their global reach to position these products as high-quality staples for discerning consumers worldwide.

While both product lines carry the esteemed Bertolli name and are associated with Italian culinary tradition, their management, specific product formulations, sourcing, and market strategies are distinct due to their different corporate owners. For consumers, this means that the Bertolli experience for pasta sauce might differ subtly from the Bertolli experience for olive oil, even though they share the same iconic name and a commitment to Italian flavor.

Why are there two different owners for the Bertolli brand?

The existence of two different owners for the Bertolli brand is a consequence of strategic business decisions, particularly divestitures and acquisitions, within the global food industry. The Bertolli brand, once a unified entity, was divided through a series of transactions to optimize its market reach and capitalize on the strengths of different corporations.

Initially, the brand was owned by Unilever for many years, allowing for significant global expansion. However, in the early 2000s, Unilever began to divest certain food brands as part of a strategic refocusing. This led to the sale of the Bertolli pasta sauce business to Campbell Soup Company in 2004. Campbell saw an opportunity to strengthen its position in the North American sauce market by acquiring a well-established and trusted brand like Bertolli.

Later, in 2014, Unilever sold the Bertolli olive oil and vinegar business to Mizkan Group. Mizkan, a Japanese company with deep expertise in food seasonings and ingredients, sought to expand its international portfolio and tap into the growing global demand for premium olive oils and vinegars. By acquiring Bertolli’s olive oil and vinegar segment, Mizkan gained access to a strong brand with a legacy of quality and authenticity. This division allows each company to specialize in managing its respective product categories, tailoring their strategies to the specific market demands and consumer preferences relevant to pasta sauces versus olive oils and vinegars.

Conclusion: A Legacy Evolving Under Diverse Stewardship

So, who owns the Bertolli brand? The answer, as we’ve explored, is a nuanced one that reflects the complex realities of the global food industry. Today, the Bertolli brand is not a monolithic entity but rather a collection of highly respected product lines managed by different corporate leaders. Mizkan Group is the custodian of the Bertolli legacy for olive oils and vinegars, ensuring the continued availability of premium ingredients that evoke the essence of Italian culinary tradition. Simultaneously, Campbell Soup Company holds the reins for Bertolli pasta sauces, offering convenient and flavorful meal solutions that resonate with families, particularly in North America.

This dual ownership is a testament to the enduring power and appeal of the Bertolli name, a brand that, since its humble beginnings in 1865 Livorno, Italy, has transcended borders and cultures. The strategic decisions by Unilever, Campbell, and Mizkan have each played a role in shaping the brand’s modern identity. While the family that started it all may no longer be at the helm, the core values of quality, authenticity, and Italian culinary heritage that Francesco and Caterina Bertolli championed continue to be the guiding principles for their current stewards.

For consumers, this means encountering the familiar Bertolli label on a diverse range of products, each managed with dedicated expertise. Whether you’re drizzling Bertolli olive oil on your salad, sautéing with its fragrant olive oil, or creating a comforting pasta dish with its rich sauces, you are, in essence, experiencing different facets of a single, iconic brand, nurtured by distinct global corporations. The Bertolli story is a compelling narrative of how heritage brands evolve, adapt, and continue to thrive in the dynamic marketplace of the 21st century, bringing a taste of Italy to tables around the world.